Degree Requirement Notes
- A minimum of 128 credits is required for graduation.
- Students must also complete all BU Hub general education requirements.
- No one-credit courses, PDP courses, or ROTC courses can count toward graduation.
- Media Science students are limited to four total credits of internship domestically through a departmental internship coordinator and an additional four credits through a Boston University Study Abroad Program. No more than eight credits of Media Science internship can count toward the degree. Only four credits of internship can count toward the Media Science Program Requirements, the other four credits will count as general electives.
- Only eight credits of each of the following courses can count toward the 128 required for a degree: COM CM 471, COM CM 474.
- Please note that students cannot double major or minor between Advertising, Media Science, and Public Relations, due to shared department requirements.
- A maximum of 52 credits (typically equivalent to 13 BU courses) from the Department of Mass Communication, Advertising, and Public Relations (including CO201, but excluding CO 101 and CO 575) can be taken on the Charles River Campus.
College Requirements
(4 total credits required plus CO 575)
COM CO 101: The World of Communication: The Human Storyteller
4 credits
Undergraduate Corequisites: Students must have taken or be taking CAS WR120 or equivalent while ta king COM CO101. - Introduces students to many fundamental principles of communication. Students also learn about the intertwined nature of communication professions as they explore the major fields of study in communication. Guest lectures from various industries inform students of potential future career paths. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Social Inquiry I, Digital/Multimedia Expression.
COM CO 575: Communication Professional Experience
Department Requirements
(16 total credits required)
COM CO 201: Introduction to Communication Writing
4 credits
The College of Communication’s core undergraduate writing course. Students refresh their grammatical and stylistic skills and apply those skills to professional writing assignments. Prepares students to write with clarity, conciseness, precision, and accuracy for the communication fields. This course fulfills a single unit in each of the following BU Hub areas: Writing-Intensive Course, Oral and/or Signed Communication, Research and Information Literacy.
COM CM 180: Understanding Media
4 credits
During the semester, Understanding Media course will trace the development, survey the literature, and explore the impact of media--whether traditional, interactive, social or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. The course will also review the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences. Understanding Media provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. It makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that can engage undergraduate students in Advertising, Media Science, and Public Relations and can inform them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. 4 cr. Either sem.
COM CM 321: Communication Research Methods
4 credits
Undergraduate Prerequisites: COM CM180 - CM321 Communication Research Methods is an introduction to the social scientific method of inquiry and the fundamental concepts and processes of social scientific methods that are used in media science, advertising, and public relations. Assorted research methods are covered, including both quantitative and qualitative. Also included are literature review, research design, research execution, quantitative and qualitative data analysis, and reporting of findings.
COM CM 331: Writing for Communication
4 credits
Undergraduate Prerequisites: CO201 AND First Year Writing Seminar (e.g., WR 100 or WR 120). - Intensive exposure to some of the basic writing formats in the communications profession: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. Extensive writing and rewriting. Develops basic writing skills for different audiences. Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Writing-Intensive Course.
Media Science Core
(16 total credits required)
COM CM 280: Persuasion Theory
4 credits
Undergraduate Prerequisites: (COMCM180) - This course examines the role that communication--and especially mediated communication--play in the social influence process. This course is organized around theoretical persuasive approaches to the study of attitudinal and behavioral change. It uses these theories as a basis for teaching about persuasive strategies that can be implemented to lead to changes in others' attitudes and behaviors--whether in the areas of media campaigns, marketing communication, advertising, or public relations. The course includes discussion of the strategies that "professional persuaders" use when peddling their ideas, products, services, and philosophies. Pre-req: COM CM180. 4 cr. Either sem.
COM CM 481: Media Law and Policy
4 credits
Undergraduate Prerequisites: Sophomore standing. - Study of the laws that apply to communication practitioners. Topics covered include the First Amendment, defamation, invasion of privacy, copyright, regulation of advertising, obscenity, and indecency, and the emerging field of cyberspace law. Sophomore standing.
COM CM 535: Political Campaigns
4 credits
Undergraduate Prerequisites: Sophomore standing. - Critical evaluation of political campaign strategies and tactics within the sociopolitical environment. The roles of campaign managers, media consultants, pollsters, press secretaries, and field operatives are studied. Analysis of the impact of press coverage, political advertising, and candidate debates on the electorate. 4 cr. Either sem.
COM CM 539: Health Campaigns
4 credits
Undergraduate Prerequisites: Sophomore standing. - Health Campaigns involves the principles and practices of designing media campaigns to promote health behavior change, whether related to smoking and alcohol consumption, illicit drug use, physical activity and diet, condom use, public safety, and environmental issues. It centers on how health organizations and initiatives can achieve their goals for population-based health behavior change by strategically creating, distributing, and evaluating media campaigns and media messages. At the nexus of communication and public health, this course uses theory and persuasive elements as a basis for designing and implementing health media campaigns and media messages via different media, including traditional media, new media, and social media. With this foundation, students are tasked to evaluate extant health media campaigns and campaign messages and design their own original health media campaigns and campaign messages.
Media Science Program Requirements
(12 total credits required)
COM CM 211: Professional Presentation
4 credits
Students will learn the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students will incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication. 4 cr. Either sem.
COM CM 422: Advertising Research
COM CM 471: Communication Internship
Var credits
Undergraduate Prerequisites: (COMCM331) AND for Advertising: COMCM217; Public Relations: COMCM215; Media Science: one COMCM280, COMCM434, COMCM481, COMCM535, or COMCM539Students enrolled in CM 471 can earn credits for completing internships they secure at advertising, public relations and integrated marketing communication agencies; communication or public affairs departments of companies, nonprofit organizations, and government entities; corporate sales or nonprofit fundraising departments; and communication-related functions at media companies. Two-credit students must work a minimum of 100 hours during the semester in which they are enrolled in CM 471. Four-credit students must work a minimum of 200 hours during the semester in which they are enrolled in CM 471 and their internship role must be with a non-Boston University entity. Virtual or hybrid internships may qualify for academic credit. It is allowable to receive academic credit and be paid for your internship. Undergraduate students are limited to four total CM 471 credits via the departmental internship coordinator, and an additional four credits through a Boston University Study Abroad Program. The assigned supervisor at the internship oversees student work. Students complete a detailed end-of-semester internship report, and the internship supervisor provides a thorough evaluation. Register for 2 or 4 units.
COM CM 510: Media Expression and Communication
4 credits
Undergraduate Prerequisites: Sophomore standing. - This course introduces students to using new media tools as a source and vehicle for creating expression and media communication. Students will acquire building blocks for design thinking and hands-on skills to successfully communicate ideas using media technology. Students will experience the design process: ideation to execution. Topics on media technology, interface design, information architecture, and interaction design will be covered. Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Digital/Multimedia Expression.
COM CM 520: The COMmunicator
2 credits
Undergraduate Prerequisites: (COMCM331) Consent of Instructor Required - Graduate Prerequisites: (COMCM707) Consent of instructor required - Students write, edit, develop multimedia and social media, as well as work as photographers and graphic designers for the COMmunicator, a website for the Mass Communication, Public Relations and Advertising department. Students also create marketing communication plans for the site. As an online publication, The COMmunicator is updated/ refreshed on an on-going basis, giving students numerous opportunities throughout a semester to submit their work for publication. Editors review and critique all COMmunicator items; students develop/polish their skills as they build portfolios across a multitude of communication writing formats. This course is open only to students in the Mass Communication, Public Relations and Advertising Department. 2 cr.
COM CM 523: Design and Interactive Experiences
4 credits
Graduate Prerequisites: CM501 or CM510 or consent of instructor - This course introduces students to principles of interactivity through a hands- on experience designing and building an interactive project (website/app). Students will learn to apply design thinking for interactivity while building a device-agnostic package using modern web technologies: HTML, CSS, JavaScript and related libraries, plug-ins, frameworks and tools as necessary. Students will experience the full design and development process (concept ideation, prototyping, user testing and iteration) in building a functional project. Topics on media technology, animation, accessibility, interface design, information architecture, interaction design, networking, performance, prototyping, responsive design and usability will be covered.
COM CM 529: Design Strategy & Software 2
4 credits
Undergraduate Prerequisites: (COMCM501) - Graduate Prerequisites: (COMCM501) - In this course students develop advanced design and new media skills while participating in multi-media lectures, critiques, and hands-on software skill building. While implementing individualized creative processes, students develop strategic projects from concept through to functional new media campaigns. The projects are continually updated to prepare students for emerging opportunities in the communication industry. 4 cr. Either sem.
COM CM 555: Advanced Media Writing
4 credits
Undergraduate Prerequisites: (COMCM331) - Graduate Prerequisites: (COMCM707 OR COMCM703) - In-depth focus on promotional, client-based writing. Course includes developing story ideas and angles; writing off- and on-line feature stories and slide shows for trade, business, and special-interest market as well as researching and writing a treatment/script video package with accompanying brochure. Also includes numerous multimedia workshops. 4 cr. Either sem.
COM CM 557: Media Effects
4 credits
Undergraduate Prerequisites: (COMCM180 & COMCM321) - Graduate Prerequisites: (COMCM710) - This course introduces the study of the effects of media on individuals and on society. This course will overview a broad range of media theories that have examined media as a social force, that have explored factors that affect individuals' selection of and perceptions of media messages, and that have studied how media affect viewers' attitudes, beliefs, and behaviors. These theories will be used to examine a variety of different types of content, including media violence, portrayals of race and gender, politics, advertising, and entertainment, among others. 4 cr., 1st sem.