A professor of advertising at the College of Communication, Professor Doug Gould is one of the most influential names in the business today. He’s won pretty much all the major advertising awards, earned two Emmy nominations, and his Super Bowl spots (1, 2) have made it to two separate All-Time Top 5 Super Bowl Commercials lists…. Read More
Emma Johnson is the bubbly girl boss behind the successful jewelry and accessories line, Em John — a “one-woman show”, as she calls it. From her dorm room, Emma designs her signature colorful charm bracelets and keychains, which, year after year, have landed on the coveted Oprah’s Favorite Things list. Her social media savviness and… Read More
“Faculty and students have been agonizing recently about the emergence of fake news—false information packaged to deceive the public into thinking it was produced by professionals with respect for truth,” notes Thomas Fiedler (COM’71), dean of the College of Communication, in his spring 2017 COMtalk column. Another interested consumer of news—Barack Obama—described the new media… Read More
To study TV viewers’ engagement with shows and stories featuring “anti-hero” characters, professor and co-director of the Communication Research Center Mina Tsay-Vogel is looking beyond the past research that suggests viewers enjoy watching “good” characters win and “bad” characters lose. In a 2013 study published in Mass Communication and Society, Tsay-Vogel and a professor at the University of Colorado, Colorado… Read More
Subaru can promise a lot. Buy a new car, ads assure viewers, and get priceless family memories and muddy adventures in return. And the most tangible thing of all: a new Subaru in your driveway. United Way has a tougher sell: Exchange your hard-earned cash to “advance the common good.” Nothing will glisten in your… Read More
Tweets, reposts and shares can help a cause become hip, but do little to help it in the long run When Lei Guo, an assistant professor of communication, spends a day on social media, she’s not playing Candy Crush or tweeting what she had for breakfast. She’s doing research. Guo, originally from Shanghai, is especially… Read More
Advertising Jacob Groshek Assistant Professor, Mass Communication ThinkProgress, How Ad Companies Can Ruin Selfies For Everyone (4/8/14) Business T. Barton Carter Chair, Department of Mass Communication, Advertising & Public Relations Professor, Communication and Law The Boston Globe, Aereo’s $97m question for the Supreme Court (4/13/14) Caryl Rivers Professor, Journalism NPR, The New Realities Of The… Read More
The College of Communication’s undergraduate Twitter handle @comugrad won the award for “Social Media’s Best Barnes & Noble College” in the sixth annual Shorty Awards. This category honors universities across the country that use social media to drive campus engagement with students and faculty. Through @comugrad, the College of Communication keeps students up to date… Read More
Advertising Tobe Berkovitz Associate Professor of Advertising WBZ-AM, First Medical Marijuana Ad To Run On Comcast In Mass. (3/4/14) John Carroll Assistant Professor, Mass Communication WBUR’s “Cognoscenti,” Will Government Regulation Vaporize E-Cigarettes? (3/12/14) WBUR’s “Radio Boston,” Week In Review: Scott Brown, Marathon Security, Minimum Wage (3/15/14) WBUR’s “Here and Now,” Marketers Drill Into Customer Data… Read More
Advertising Edward Boches Professor of the practice, Advertising Time, Selling Schadenfreude: Inside the World of ‘Prankvertising’ (2/20/14) Time, Charity’s Freezing Child Ad Is Profoundly Touching (2/22/14) John Carroll Assistant Professor, Mass Communication NPR’s “Here and Now,” The Super Bowl was a bust, but what about the ads?” (2/3/14) Business T. Barton Carter Chair, Department of… Read More