A half dozen students from Boston University’s College of Communication offered their take on the “future of talent” during a keynote presentation at a gathering last month in Boston of top creative and advertising talent for the annual In House Agency Forum conference under the theme “Future Proof.” “The whole topic was the future of… Read More
Dr. Dana Janbek is an internationally-focused scholar and educator – a native Arabic speaker whose research has focused on the use of communication technologies by Syrian refugees, and the use of the internet by terrorist organizations. Her publications include the co-authored article “Syrian refugees and information precarity” (published in New Media & Society, a top-ranked… Read More
COM students took home 19 of the 26 student awards given out at the 59th Annual Hatch Awards for Creative Excellence last night at the House of Blues. COM students snagged one gold, six silver, five bronze and seven merits awards. Thirty different students, both graduate and undergraduate, from portfolio classes taught by Edward Boches,… Read More
Thirteen COM students, comprising seven teams, had eight creative advertising campaigns accepted into The One Show’s Young Ones’ category this year. The 13 graduate and undergraduate students, in advertising portfolio classes taught by Professors Edward Boches, Doug Gould, and Pegeen Ryan, won either merits or gold, silver, or bronze pencils, which will be announced at… Read More
A professor of advertising at the College of Communication, Professor Doug Gould is one of the most influential names in the business today. He’s won pretty much all the major advertising awards, earned two Emmy nominations, and his Super Bowl spots (1, 2) have made it to two separate All-Time Top 5 Super Bowl Commercials lists…. Read More
After starting her career in the Boston agency world working with clients like Starbucks and Legal Seafood’s, Michelle Sullivan’s extensive client-side experience managing day-to-day strategic communications including paid, owned and earned media, brand marketing and government relations responsibilities for The Boston Beer Co., a hugely successful, $2 billion operation, give her an outlook and understanding… Read More
Karen Mascott is a Visiting Professor of the Practice of Advertising. She comes to the College of Communication with over 15 years of marketing experience. Mascott was Vice President, Group Marketing Director at Digitas for most of her advertising career. There she led Procter and Gamble’s digital marketing efforts for their Feminine Care brands. In… Read More
Never the same day twice.Advertising One thing about this business: it changes every day, if not every hour. With a specialization in advertising, you’ll learn fundamental principles that will help you adapt throughout your career, as well as developing skills to land your first job. Advertising studies focus on marketing strategy, applied creativity and higher-level… Read More
Doug Gould is a College of Communication professor of the practice in advertising, and has worked in agencies and for clients large, small, and in-between over more than three decades as both an art and creative director. For nearly 16 years Gould developed advertising for Hill, Holliday, eventually serving as a senior vice president creative… Read More
Student Portfolios Advertising students at the College of Communication leave with more than a degree. They leave with a portfolio of professional work in areas of art direction, copywriting and strategy. Check out some of our creative students’ portfolios below. See a full list of student portfolios here. Course Work Our design course prepares students… Read More