Harold Burson (Hon ’88), a co-founder of Burson-Marsteller who transformed the public relations industry and a generous supporter of Boston University College of Communication, died today at the age of 98. A survey by PR Week once named Burson as “the century’s most influential PR figure,” and both the Public Relations Society of America and… Read More
A panel of judges prominent in the public relations industry selected Boston University College of Communication as one of five finalists in the category of Outstanding Education Programs for public relations as part of PRWeek’s annual awards. The magazine will announce the winner, along with those in other categories celebrating the best in the field… Read More
Dr. Dana Janbek is an internationally-focused scholar and educator – a native Arabic speaker whose research has focused on the use of communication technologies by Syrian refugees, and the use of the internet by terrorist organizations. Her publications include the co-authored article “Syrian refugees and information precarity” (published in New Media & Society, a top-ranked… Read More
Public relations agencies are weathering a period of great disruption, say nearly three quarters of agency professionals, with boutique and management consulting firms eating into their client base. That’s according to this year’s Bellwether Survey of public relations professionals, produced by researchers at Boston University’s College of Communication in partnership with PR Week. “The business… Read More
Olivia Zed (‘19) and Sarah Dasher (‘19), graduate students in COM’s public relations program, together won the grand prize in April for their entry to the 2019 Case Study Competition in Corporate Communications sponsored by Arthur W. Page Society and the Institute for Public Relations. The case, “Dove: A Purpose-Driven Brand in A Crisis of… Read More
PRLab, an award-winning, student-run public relations agency at Boston University, partners with The 51 Percent Project on a new online initiative, Sustain4Sapiens, to galvanize the conversation about climate change on BU’s campus during Earth Month, April 2019. Surveys show that a growing majority of American voters – more than 51 percent – say they are… Read More
Gary Sheffer is the Sandra R. Frazier Professor of Public Relations. Prior to BU, Sheffer was the chief communications officer at General Electric, a position he held for 13 years. After earning a B.A. in English Literature at Siena College in Loudonville, N.Y. Sheffer began his career as a journalist at several small- medium-size newspapers…. Read More
Shaping opinion.Public Relations BU is the home of the world’s first university degree in public relations. Our PR specialization balances the theoretical with the professional to give you a strong foundation in public relations fundamentals, principles of communication and the role of media. It prepares you for a wide variety of public relations positions in… Read More