Subaru can promise a lot. Buy a new car, ads assure viewers, and get priceless family memories and muddy adventures in return. And the most tangible thing of all: a new Subaru in your driveway. United Way has a tougher sell: Exchange your hard-earned cash to “advance the common good.” Nothing will glisten in your… Read More
Tweets, reposts and shares can help a cause become hip, but do little to help it in the long run When Lei Guo, an assistant professor of communication, spends a day on social media, she’s not playing Candy Crush or tweeting what she had for breakfast. She’s doing research. Guo, originally from Shanghai, is especially… Read More
Streaming technology lets us access our favorite shows without television. So why are TV execs so excited about it? It was 2013, but Chuck Saftler’s head was in 2020. If he didn’t get creative, the FX exec realized, the deal he was about to cut could prove a bust. He was not about to buy… Read More
What’s New in Advertising? A spec campaign by COM students says it all. The assignment was a tough one, says Edward Boches (COM’76): create an ad campaign that will help solve a megacity problem on behalf of a Unilever brand. Students in the advertising professor’s Strategic Creative Development class, where teams work as five-person agencies,… Read More
In this second part of a COMtalk series about how media can stay profitable online, we ask the crucial question of some old-line, forward-thinking print journalists. By Corinne Steinbrenner Media experts predict the future of newspapers won’t include paper at all. The future of newspapers (or, more accurately, of news organizations that have historically distributed… Read More