Sweethearts fly off shelves only a few weeks a year, but with 2.5 billion hearts sold annually they are one Necco’s hottest candies. The company has worked to keep them current, in recent years, putting out a line of sour candies, launching a Twitter #tweethearts campaign, and, in 2009,partnering with the “Twilight” movie franchise on… Read More
In commemoration of the Super Bowl’s 50th anniversary, Ad Age published a list of top 50 big game ads of all time. The list, cultivated by the editors, included professors Edward Boches and Doug Gould as #2 and #3, respectively. 2. Monster.com, “When I Grow Up.” “I want to claw my way up to middle… Read More
Red Bull got a guy to jump out of a balloon 24 miles above the Earth, and millions streamed it on YouTube. Century 21 made a splash by listing fictional television drug kingpin Walter White’s house on Craigslist. And people all over the world dumped buckets of ice water on their heads to raise money… Read More
Eight undergraduate COM students celebrated campaign awards Oct. 21 from The Hatch Awards, the country’s largest regional creative advertising show hosted at the House of Blues. Judged by many of the most accomplished creative directors in the nation, students in Professor Edward Boches’ Portfolio 2 course took home two Hatch Bowls, one silver, one… Read More
What’s New in Advertising? A spec campaign by COM students says it all. The assignment was a tough one, says Edward Boches (COM’76): create an ad campaign that will help solve a megacity problem on behalf of a Unilever brand. Students in the advertising professor’s Strategic Creative Development class, where teams work as five-person agencies,… Read More