During the 18-hour PRLab hosted event “PRoBono” COM students from the PRLab and ADLab created free PR/advertising campaigns for Boston-based nonprofits. The PRLab won first-place and received the “Best Community-Nonprofit Partnership” award for their work with the Red Sox Foundation. The PRLab initiated the Giving Tuesday campaign, consisting of social and video content. The campaign… Read More
For an article about 2016’s best and worst cities for basketball fans, WalletHub turned to journalism professor Frank Shorr, who is also the director of The Sports Institute at Boston University. Do you think the NBA or the NFL has a better chance of successfully adding a European franchise? I think the NFL has already… Read More
Compared to their peers across the world, American sports journalists have always enjoyed privileged—often guaranteed—access to the athletes they cover. The locker room interview, where players chat with reporters before or after stripping for the showers, is a peculiarly American phenomenon. Once upon a time, journalists even had an official role on the baseball field:… Read More
Boston is known as a sports and a college town but rarely have the leaders of these industries met. That will change April 15th, the eve of the Boston Marathon weekend, when the inaugural BU Sports Communication Summit; Play It Forward will be held at Agganis Arena, hosted by award-winning sports journalist and BU lecturer… Read More
Haley King (COM’16): Red Sox gig scores her a World Series ring With the crack of a bat, former Red Sox outfielder Daniel Nava sent a line drive screaming down the Fenway Park right field line. While the grounds crew ducked for cover, Haley King instinctively extended her arm and snagged the ball in her… Read More